What’s Up Doechii?

Written by Nora Soulje

The music industry today is a far cry from what it once was – for better or for worse is up to you to decide! In the past, breaking into the spotlight was an uphill battle, requiring industry connections, radio play, and sheer perseverance. Now, while social media platforms like TikTok have made it easier for artists to gain exposure, true stardom remains elusive. The industry is far more saturated, making it even harder to reach the legendary status of icons like Prince or Michael Jackson. In rap, especially, critics claim the genre has become repetitive, lacking the innovation once championed by trailblazers like Lauryn Hill and The Notorious B.I.G. However, while artists like Kendrick Lamar and Tyler, the Creator continue to challenge that notion, a fresh force is emerging — one who blends authenticity with reinvention in a way that feels both nostalgic and groundbreaking. If she isn’t on your radar yet, it’s time to change that! Her genre-blending sound, razor-sharp lyricism, and magnetic stage presence make her one of the most exciting artists on the rise right now. That artist is Doechii.

Born Jaylah Hickmon in Tampa, Florida, Doechii first gained attention with her viral 2020 track “Yucky Blucky Fruitcake,” which showcased her dynamic flow and playful storytelling. Since then, her artistry has expanded, earning her greater recognition by signing with Top Dawg Entertainment — the powerhouse label behind Kendrick Lamar and SZA — and releasing a string of hits that showcase her versatility. From the high-energy banger “What It Is (Block Boy)” to the fiery, unapologetic “Persuasive,” Doechii effortlessly cascades between rap, R&B, and experimental sounds. 

Her recent catapult to mainstream fame was cemented with her feature on “Balloon” by Tyler, The Creator, a track that introduced her to a wider audience and showcased her ability to shine alongside some of the biggest names in the industry. The dreamy yet infectious production of the song allowed Doechii’s distinctive voice to stand out, leaving a lasting impression on listeners and setting the stage for her next big move – one of her standout moments: her Tiny Desk performance. Doechii’s Tiny Desk concert stripped down her sound to highlight her raw talent, enhanced by her (and her outstanding bands’) vocal dexterity, deeply emotional lyricism, and magnetic stage presence. Performing tracks from her latest album Alligator Bites Never Heal, she not only demonstrated her vocal prowess but also the depth of her artistry. According to Doechii, the album, which blends eerie, atmospheric production with poignant lyricism, draws inspiration from a range of legendary artists, including Lauryn Hill, Nicki Minaj, SZA and more. Her creative vision even extends to specific moments within her music: for example, the breathing exercise, AKA rage induced panic attack, AKA breath beatboxing segment in “Denial is a River” was inspired by Doug E. Fresh, showcasing her ability to blend niche influences, giving them credit where it’s due, all while incorporating her unique sound. Doechii also revisited earlier works, like “Black Girl Memoir,” a deeply moving track that resonates with audiences through its raw emotion and storytelling. If you must do anything, you must watch this performance!

It is clear that each release proves that Doechii is not just another rising star — she’s a visionary shaping the future of music. From several viral tracks over the years to a Tiny Desk performance that left us all speechless, Doechii is redefining what it means to be not just a R&B artist, but an overall musician in today’s era. With influences ranging from Kanye West to Diahann Carroll, her ability to seamlessly blend past and present sounds makes her one of the most exciting and innovative voices in music today. Her artistry is rooted in authenticity, pushing boundaries while staying true to herself. If you haven’t tuned into her latest album yet, you’re missing out!